It was truly a treat to have Robert Scoble and (an added bonus!) Buzz Bruggeman in class this week. And while most of our conversation was far too familiar, there were some points of the discussion that stirred my interest.
First, I found it compelling to hear Robert’s thoughts on word of mouth marketing, the reduction of ad dollars, and how word spreads rapidly on the Blogosphere. His “12-legged Starfish” analogy explaining the new ways for audience-brand connection, and the difficulty for companies to make the cultural shift toward these avenues resonates with my experience in consulting companies in this realm. The ability to utilize sites like YouTube, Facebook, and Twitter, while also technologies like SMS,Wiki’s, and traditional blogging is key in participating in the overarching dialogue of an organization’s brand.
Unfortunately, it seems that companies have to be woken up to the reality that the Web has become more social. And the ability to be a thoughtful, transparent, and honest part of the conversation is a v aluable asset to have. There are a lot more ways to come into
Second, I found it interesting to hear Buzz’s analysis of the experience economy, and most notably, the “death of distance.” The elimination of time and distance from an economic standpoint opens up the ability for people on the long to spend little money and have great impact. Since “the world is the size of your computer screen,” now this world is available 24 hours a day, and like TwitterVision, is able to be published constantly.
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