My learning goals for the class are two-fold: 1) develop a new paradigm of information economics on the web that provides a new lens of analysis to study social networking and social media sites and 2) deepen my knowledge of online economics (why people do what they do) and intersect it with behavioral and attitudinal analysis to inform design decisions and marketing strategies on the web.
Since the inception of the term “Web 2.0”, I have had countless clients as me to implement “community” on their website. They see the success of such sites as YouTube, Amazon.com, and Flickr and immediately think that a social platform is the answer to getting customers to engage with their brand. Thus, it is my job to consult with these clients on the who, what, when, why, and how of effective “community” on their site. My hope is that in deepening my knowledge of the economics of networks will further inform my work and allow me to be a more effective professional in the social-interactive arena.
At the same time, my work at ZAAZ—a leader in web analytics—has compelled me to be more involved in understanding how online behavior can be analyzed and monetized in defining an effective online strategy. No matter the strategic initiative, like creating an online portfolio to get a job or selling products in an ecommerce environment, user behavior can be measured to understand whether people are doing what we want them to do and where we want them to do it.
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